Why the future of software is all about analytics, analytics, analytics

Any company that wants to sell software to enterprise in the next few years might be wise to start thinking about data. That doesn’t mean becoming a “big data” company, per se, but at least thinking of what metrics your customers need tracked and how to deliver that information to them.

At least, that’s what I took away from two early sessions from our Structure: Europe conference that took place Sept. 18 and 19 — two sessions that we’ve packaged up into this week’s Structure Show podcast. I led one of the discussions, joined by Kleiner Perkins general partner Michael Abbott and North Bridge Venture Partners general partner Jonathan Heiliger. We spoke about applying the lessons they learned leading technology development at Twitter and Facebook to enterprise data centers and to evaluating software startups.

via GigaOM.

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