Why Your Content Isn’t Getting Shared on Twitter

You’ve been working hard to develop a great piece of content, spent countless hours working on creative thought leadership that solves real problems for your target audience, and set measurable goals for the campaign…but it’s not moving the needle with your social audience.

Why is that? What are you doing wrong?

Growing up, everyone said that if you work hard, people will notice. But that’s not necessarily the case when it comes to digital marketing. You have to work smart.

Working smart – as a content marketer – means understanding your audience, best practices, and proven methods of distribution. This needs to be central to your content strategy.

With that in mind, here are six ways to use your social analysis to optimize the way you create and share your blog content.

via Simply Measured.

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