How Fortune 500 Companies Use Instagram to Build Their Brands

Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal.

Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players in the Instagram big brand space.

TrackMaven, a competitive analysis firm, has released a study that exposes how these Fortune 500s are using Instagram, and gives tips on how you can use Instagram like a boss, too.

Having an Instagram account is one thing, but actually using it is another. TrackMaven explored the percentage of active accounts versus inactive accounts of Fortune 500s and found that of the 123 using Instagram, about 22% had active accounts.

via Mashable.

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