iPhone developers: Not optimizing for iOS 7 will cost you big $$$

Software testing service uTest’s Applause, which analyzes more than 93 million reviews, is revealing some attention-grabbing numbers that might make app developers think twice about delaying iOS 7 updates.

Especially major apps like WhatsApp, which is getting hammered by iOS 7 adopters.

Applause indexes over 880,000 apps on the iOS app store, and its statistics show that over 5,500 app have at least one review that contains a mention of iOS 7. That’s not a good thing — the average star rating is 3.56, but apps with reviews that mention iOS 7 are quite a bit lower, down to 2.81.

That’s almost a full star drop.

Most likely, it’s due to the fact that when reviews mention iOS 7, it’s because the app developer hasn’t yet updated the app for Apple’s newest mobile operating system. And sadly, because the app just doesn’t work — or look — as good as it should. That includes big apps from major mobile companies like Skype and WhatsApp.

via VentureBeat.

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