Apple Crosses Its Hardware Rubicon
According to legend, a vision delivered by the gods caused Julius Caesar to commit the ultimate act of insurrection by crossing the Rubicon. Splashing through this minor river dividing Caesar’s province from Italy proper committed him to an inevitable armed conflict with the Roman Senate.
Though Apple hasn’t set about conquering any empires, it has crossed its own Rubicon in one way: It has decided to offer its operating system OS X as a free download for all users and its iLife and iWork suites as free downloads with the purchase of a new iOS or Mac device. Thus, it has erased the boundaries between its hardware and software offerings for the first time in a decade.