10 Myths About Creativity You Need to Stop Believing Now!
Most people think creativity is divinely-inspired, unpredictable and bestowed on only a lucky few. There are a lot of popular myths about business creativity, yet none of them have much scientific evidence. A new study based on the latest research– “The Myths of Creativity,” by David Burkus — helps demystify what’s behind the forces and processes that drive innovation.
Burkus’ research supports what I have always believed — that with the proper training, anyone with a common-sense mindset grounded in reality can deliver creative and innovative new ideas, projects, processes, and programs.