Apple maps: how Google lost when everyone thought it had won

ComScore research shows that while Apple suffered a PR disaster over maps, Google lost 23m iPhone users in the US.

Apples maps have turned out to be a hit with iPhone and iPad users in the US – despite the roasting that they were given when they first appeared in September 2012.

But Google – which was kicked off the iPhone after it refused to give Apple access to its voice-driven turn-by-turn map navigation – has lost nearly 23m mobile users in the US as a result.

That is a huge fall against the 81m Google Maps mobile users it had there at its peak in September last year, according to ComScore, a market research company, which produced the figures from regular polls of thousand of users.

via The Guardian.

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