Simplicity sells: 10 surprising innovations that make life simpler

We live in a world where startups and the latest technology innovation consume mainstream news coverage, where entrepreneurs and innovators are heroes, and where “new” is often confused with “better.” So-called disruptive apps and technologies are everywhere, but in an increasingly complex world, how much consideration is put into how these innovations will simplify our daily lives?

At Siegel+Gale, buoyed by the quest for simplicity, we recently set out to understand which innovations were removing complexities from consumers’ lives. We surveyed 2,000 people in the United States on what innovations—regardless of cost—make their lives simpler.

via The Next Web.

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