Could Twitter Be the Next Big Platform for Apps?
You may have heard by now — King, maker of Candy Crush Saga, is a multi-billion-dollar mobile company.
What you may not know is that Facebook played a big part in making that happen. In little more than a year, Facebook has become a go-to spot for mobile app distribution, and it’s making money for both developers and for Facebook.
Here’s a thought experiment for you: Can Twitter replicate Facebook’s massive mobile app advertising success? It’s something that the microblogging service has toyed around with to some degree for a few years, though it has yet to take it truly seriously.
Facebook’s pitch to developers isn’t super complicated. The social media giant wants app developers large and small to integrate their apps with Facebook. That will surface app activity inside the Facebook News Feed, which could drive more downloads.