51% of Facebook Referrals for Publishers Come From Mobile
Facebook announced last October that the social network’s average referral traffic to media sites increased 170% in 2013. Now, we’re seeing mobile play an even larger role for publishers’ overall traffic.More than half of Facebook’s referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic. Overall, 16.2% of site referrals came from Facebook.
The chart, created by Statista, tracks the increase of Facebook referral traffic mobile and non-mobile since September 2012. The publishers in question reach 250 million unique visitors per month.