Category Archives: API

How having an API strategy has been key for Coca-Cola Enterprises

At Coca-Cola Enterprises having an API ( strategy has been key to the company’s development; streamlining processes, speeding up development and playing a central role in the company’s digital strategy. Ahead of his ‘APIs in The Enterprise’ presentation on the first day of Apps World Europe on 22nd October, we caught up with Kevin Flowers, chief technology officer at Coca-Cola Enterprises, to find out more.

The importance of having an API strategy

Flowers says that an API strategy is key for businesses to enable them to react and evolve faster than ever. “Companies are tasked with providing high quality digital capabilities at an ever growing speed of business. To do this, one must consider the information access strategy of the company,” he says. The ability to open up your business through APIs allows access for all, according to Flowers. “This can greatly benefit your employee, customer, partner, and consumer access to business functions. At Coca-Cola Enterprises, we use APIs to readily enable our digital capabilities while leveraging our strategic technology investments.”

Coca-Cola’s API journey

Flowers says that the API journey at Coca-Cola Enterprises began with the formation of the company’s Information Transparency strategy two years ago. “That established APIs as one of the critical enablers of our digital future so for us, it has been at the core of our digital strategy from the start,” he says. “Each company should evaluate where they see the greatest need of information enablement.”

via Apps World.

Plaid launches with $2.8M and an API for financial data

Plaid, a startup seeking to give developers access to financial data has raised $2.8 million. With services like Plaid we could see the emergence of a new breed of Quicken-like products or new connected devices.

Plaid, a San Francisco startup that aims to make an API available for banks to share financial data with developers has launched with $2.8 million from Spark Capital, Google Ventures, NEA, Felicis Ventures and Homebrew Capital.

The company is already supporting access to data from American Express, Wells Fargo, Bank of America and Chase. I asked Zach Perret (pictured above, right), co-founder, about security, which seems like the biggest challenge in building this type of API. He wrote in an email:

“We’re very conscious about data regulations and security – and have built everything in a security-forward manner. We keep all the data anonymized internally, and the entire system was built to be PCI compliant with encrypted traffic both ways.”

via GigaOM.

Pinterest to promote pins in first ad initiative

Pinterest is following the precedent set by Facebook and Twitter and will soon introduce native advertising in the form of “promoted pins,” the company announced Thursday.

Promoted pins will eventually be brand-sponsored content that members find in search results and category feeds. The company said it is not charging for its first tests of the ad product, which have yet to officially begin.

via CNET News.