Making money on mobile can be a tricky thing. Having ads on your app is an option, but few companies have truly cracked the perfect mobile advertising strategy, so adding ads to your app will likely be an annoying, disruptive experience to the user.
Still, this doesn’t mean having ads on your app won’t make you money; it means you better have an amazing and addictive app. Why? Because it takes a lot of effort for your user to download and start using an app, but very little effort to delete. If your app doesn’t show enough value quickly – you will lose people and they will not come back.
via The Next Web.
You may have heard by now — King, maker of Candy Crush Saga, is a multi-billion-dollar mobile company.
What you may not know is that Facebook played a big part in making that happen. In little more than a year, Facebook has become a go-to spot for mobile app distribution, and it’s making money for both developers and for Facebook.
Here’s a thought experiment for you: Can Twitter replicate Facebook’s massive mobile app advertising success? It’s something that the microblogging service has toyed around with to some degree for a few years, though it has yet to take it truly seriously.
Facebook’s pitch to developers isn’t super complicated. The social media giant wants app developers large and small to integrate their apps with Facebook. That will surface app activity inside the Facebook News Feed, which could drive more downloads.
Last fall, TNW Labs launched a new app called Push.co that allows you to receive news and other notifications on your iOS device. Starting today, the app now supports one additional service: IFTTT. With it, users can create their own recipes that will generate personalized push notifications at any time.
In honor of the occasion, TNW has made the Push.co app free through February 28.
TNW co-founder Patrick de Laive said about the integration, “IFTTT and push.co was love at first sight and since the introduction of push.co back in October our users have been asking for it. It just makes so much sense. So we’re thrilled we can finally geek out on all ‘If this happens then send me a push.co notification’ possibilities.”
via The Next Web.