iBeacon transmitters use Bluetooth 4.0 tech, and can be dialed in to a range of different distance sensitivities, which means that it can work on a hyper local basis, sending specific information only when you’re in the area for demos and workshops, for instance, or next to a particular product display. At the same time, it can provide general alerts to anyone who enters a store’s doors.
The upside for retailers using iBeacons is two-fold: First, they can offer more specific, targeted information to customers, which in theory helps with customer service (and could cut down on minor requests that would normally occupy staff). Second, iBeacons provides them with hyper-local data regarding customer movements within a store (apps could contain an opt-in for allowing use of that info). That kind of granular look at shopper behaviour could pay huge dividends in terms of helping formulate evolving retail strategy.
With core applications becoming ‘vanilla’ again, the differentiating edge of IT solutions will come from a next generation of applications that are not really applications anymore. They are quickly created by gluing reusable, catalog-based IT services together. They leverage visual, model-driven platforms that work from business process descriptions to generate code. They use self-service BI, BPM and business rules tools to create solutions in close proximity to the business. They apply mobility and portal platforms to create new interfaces without diving into the software underneath.
via Capgemini Worldwide.
If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work life “busy” is a severe understatement. Along with building a product and a company, you need to build social momentum and buzz. Even a side project or personal branding ventures can resemble a full time job.
Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Each concept features examples of startups (some now fully grown and exited companies) that made these strategies work for them.
via The Next Web.