Google has definitely benefited from the rise of the mobile web, especially since its Android platform is now by far the most widely used mobile operating system in the world. However, the mobile web has also shown itself to be disruptive to Google’s traditional search business mostly because it’s having trouble collecting data on what users are doing when they’re looking at mobile applications.
The Wall Street Journal reports that Google has started taking steps to address this vulnerability with a new initiative by developing “an index of the content inside mobile apps and links pointing to that content featured in Google’s search results on smartphones.” This is much easier said than done, of course, since each mobile app is its own walled garden of data and since many mobile apps run on rival platforms. Even more daunting for Google is the fact that mobile users spend an estimated 18% of their time using Facebook, which itself is trying to build up its own search capabilities to better compete with Google.
Whether you sell items online or simply try to get people to sign up for an offer – you most likely have several steps in which your visitors must take in order to complete your online goal. These steps are typically known as conversion funnels.
In today’s video we’re going to walk you through the basics of setting up sales and conversion funnels in your Google Analytics account. We’ll go through how to add URLs for each step in your typical conversion funnel and explain what the settings do in your Google Analytics account.
Google has built a prototype Android smartphone that can learn and map the world around it. The device comes from a new initiative called Project Tango, and it’s ready to get the phone into developers’ hands to see what the technology is capable of. Google says that the phone will learn the dimension of rooms and spaces just by being moved around inside of them — walking around your bedroom, for example, would help the phone learn the shape of your home. The hope is that by creating a robust map of the world, Google’s phone could eventually give precise directions to any given point that needs to be reached.