Apple boss Tim Cook has spoken out on cheaper mobiles, branding the swathes of affordable smart phones out there “junk” in a Businessweek interview.
When asked about increasing rivalry from inexpensive smart phones, the Apple CEO said, “There’s always a large junk part of the market,” going on to say, “we’re not in the junk business.”
Cook’s words come a day ahead of the launch of the iPhone 5C, a brightly coloured smart phone that many analysts expected would be a bargain.
That didn’t turn out to be the case though — Apple’s plastic-fantastic new mobile starts at a whopping £469. Cook’s bold statement on price reaffirms Apple’s position as a company that sells pricey but finely machined goods.
“I’m not going to lose sleep over that other market,” Cook is quoted as saying, “because it’s just not who we are.”
via CNET UK.
Reviewing Apple products can be a daunting task–not because they’re too complicated and nuanced to explain but because it’s hard not to use slobbering superlatives. To wit: This week, reviews of the iPhone 5s and 5c were brimming with praise: Critics described the phones’ polished and delightful experience, calling the 5s the “fastest” and “most advanced” and “most game-changing” iteration to date, “the best smartphone on the market [made] even better.”
The devices are, indeed, superb. That hasn’t changed for a while now. What’s shifted since Apple entered the mobile market is how critics talk about devices. It wasn’t that long ago that gigahertz and RAM capacity and L2 cache size and other tech jargon were top of mind for reviewers. And though such intricately detailed write-ups still crop up, most have skewed away from wonky, technical specifications and toward more experience-based product understandings.
via Fast Company.
Apple began accepting preorders for the cheaper iPhone 5C last Friday; however the iPhone 5S was not given the same treatment. The flagship smartphone will be available on Friday, September 20, and, according to some reports, it may be harder to get your hands on one than in previous years.
It has been suggested that Apple is having a difficult time keeping up with the anticipated demand for the iPhone 5S, which is said to be the reason why the company did not accept preorders.
With the iPhone 5S expected to be in short supply, lines have already begun to form at Apple Stores around the world, but there is no need to panic.