Have you ever wondered how Facebook ranks your friends for you? The social network keeps a score for everyone you interact with on the service.
This affects the order of results when you start typing a name into the search box, the people that appear in your Friends box when someone visits your profile, whose content shows up in your News Feed (part of the EdgeRank algorithm), and pretty much any list that displays who you interact with on the site. To put this in layman’s terms, Facebook tracks who you stalk and who stalks you.
via The Next Web.
An ironclad rule for online businesses is always make it as easy as possible for users to provide their information to you. As technology advances, one area this rule is being enforced is with social media apps used to allow individuals to sign up as members of sites. While apps from Facebook, Twitter and LinkedIn streamline the process, there are legal issues any website operator needs to understand.
via So Cal Internet Lawyer.
Facebook has a knack for angering people with its privacy policies. The site already gathers and does god-knows-what with your pictures, private messages and more. But it still wants more information — including what, exactly, you’re doing with your mouse.
Facebook is working on new technology to track people’s behavior on the site, including where and when your mouse cursor hovers, the Wall Street Journal reported Wednesday.
The WSJ spoke to Facebook’s analytics chief Ken Rudin, who said that Facebook is working on a “massive increase” in the amount of data Facebook collects about users’ behavior — everything from mouse movement to when the Facebook app is open on your smartphone. All of this is in the name of targeted advertising and an improved user experience.
Scared? For now, Facebook is just testing out this technology and hasn’t decided whether it’s going to really use new tracking tools yet.