Category Archives: Social Media

The Best Social Media Platforms for Your Business

is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.

If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.

via The Next Web.

LinkedIn Mobile Usage Approaching A Majority — Now At 41%

Veteran professional social network LinkedIn grew up on the desktop and is in the midst of retooling its 277 million-user strong business for a mobile-focused digital world. Today it said it’s now just nine percentage points off having its ‘mobile moment’ — aka the point when the proportion of users visiting the service via mobile devices tips into a majority.

Speaking  in a session about loyalty and retention here at the Mobile World Congress tradeshow in Barcelona, Joff Redfern, LinkedIn’s VP of mobile product, described the process LInkedIn is going through as a metamorphosis.

via TechCrunch.

51% of Facebook Referrals for Publishers Come From Mobile

Facebook announced last October that the social network’s average referral traffic to media sites increased 170% in 2013. Now, we’re seeing mobile play an even larger role for publishers’ overall traffic.More than half of Facebook’s referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic. Overall, 16.2% of site referrals came from Facebook.

The chart, created by Statista, tracks the increase of Facebook referral traffic mobile and non-mobile since September 2012. The publishers in question reach 250 million unique visitors per month.

via Mashable.