Category Archives: Social Media

Why Facebook Had To Have WhatsApp

“The most important thing to understand about WhatsApp is just how terrifying it is to a company like Facebook. It can compete with Facebook on its most valuable turf — users’ smartphones and text conversations — without exhibiting aggressive business ambition.”

Facebook will acquire WhatsApp for over $16 billion, according to the company. This is an objectively enormous amount of money, and far more than Facebook offered for Snapchat. But WhatsApp is — or was — arguably the largest known threat to Facebook. It was one of the only services that could plausibly claim to be cannibalizing Facebook on a large scale, and one of a small few that pose to it an existential threat.

via BuzzFeed.

Why Should You Boost Likes on Your Facebook Page?

If you are a businessman that is trying to market your business on the popular social networking site of Facebook, the first thing that you will need to create is a community.

If you do not have that, you do not really have anyone listening to you; and if there’s no one to listen to you, you cannot build brand awareness and deliver your desired Return on Investment. The best way you can have one fast is to buy Facebook fans.

You require a community that likes your stuff and shares your content with other interested people; and this can be made possible by buying FB likes. This works on the archaic saying “like begets like”. It can be explained in the sense that once people see so many likes on a page, they regard it to be something worthy; hence, liking the page themselves. This ultimately leads to a greater number of likes  and a bigger community of your business.

After checking Boostlikes.com’s services, it’s refreshing to say this is one of the few companies that we might recommend you use for your Facebook marketing efforts. Reasonable prices, high quality human fans, excellent support, and guaranteed likes for life had us sold.

WhatsApp’s Founder Goes From Food Stamps to Billionaire

The $19 billion deal to sell WhatsApp Inc. to Facebook Inc. (FB) started at Yahoo! Inc. more than five years ago, when Jan Koum became disillusioned at the way Internet companies were fixated on advertising.

He left Yahoo in 2007 with one of the company’s other engineers, Brian Acton, and started a company by 2009 that shuns advertising altogether. The strategy allowed them to concentrate on creating an easy-to-use messaging product instead of developing new ways to glean customer information for their marketing pitches, Koum said in a 2012 blog post.

“No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow,” Koum said in the post. A hand-written note on the his desk reads: “No Ads! No Games! No Gimmicks!”

via Bloomberg.