Category Archives: Trends

What Are America’s Biggest Tech Fears?

In a recent Halloween-themed telephone survey, Americans discussed their greatest technological fears–and it turns out that our neighbors worry about mundane (and surprisingly common) things. According to a survey from IT firm Modis, 50% of Americans are most afraid of their banking information being leaked without consent, while 22% worry about their email account being hacked.

By comparison, other concerns were more niche. Seven percent of Americans worried most about their social media account passwords being leaked without their consent, 5% worried about their private text messages being exposed to the world, and 3% were most concerned about their browser history being exposed.

Interestingly, 13% of 18- to 34-year-olds were most concerned about having their photos or videos publicized without their consent, a number that stays steady at 11% for 35- to 44-year-olds, but drops to 0 for 55- to 64-year-olds.

via Fast Company.

Facebook’s referral traffic has exploded over the last year, and mobile now contributes more than a quarter

Social analytics firm Shareaholic today released Facebook referral traffic data for the last year. The most noticeable trend by far is the fact that mobile referrals have grown to account for more than one in four of Facebook’s total referrals.

More specifically, Facebook’s mobile referrals were 12.1 percent of its total referrals in September 2012. This figure more than doubled in September 2013 to 26.7 percent. Here’s the breakdown from Shareholic, which tracks 250 million users visiting its network of 200,000 publishers:

Here’s how Shareholic summarizes the table:

  • Publishers saw traffic from Facebook mobile users grow 253 percent.
  • More than half of Facebook’s referral traffic growth came from mobile. Facebook’s overall growth increased by 3.84 percentage points while mobile alone grew 1.98 percentage points.

Shareholic has previously shared that Facebook referrals make up more than 10 percent of overall traffic to its publishers (of the eight social media platforms the firm tracks, Facebook is unsurprisingly the largest). Today it is showing what effect mobile has had on this overall growth. Percentages of percentages aside, it’s clear that Facebook’s mobile referrals are driving Facebook’s overall referrals, which in turn is showing up as a jump in traffic from the social network.

via The Next Web.

New FAA Guidelines Permit More Device Use, All The Way From Take-Off To Landing

For years now, most of us have been quietly not turning off our phones and devices at landing and take off, and merely putting the screens to sleep and stuffing them in seat pockets instead. Now, we’ll be able to do that officially and more, according to the FAA. The American government organization overseeing air travel today announced that travelers won’t face regulations that are quite as strict when it comes to electronics on planes.

Don’t start celebrating just yet – this doesn’t mean you can continue playing Candy Crush while waiting for your massive, heavy hunk of metal to defy physics and launch itself into the air as of this very moment. The changes will differ depending on each airline, the FAA says, since there are differences between types of planes and how things are run at each different carrier, but the FAA anticipates that most will allow passengers to use their gadgets “in airplane mode, gate-to-gate, by the end of the year.”

via TechCrunch.