Category Archives: User Experience

The importance of emotion in design

Business on the Internet is about standing out and being noticed.

We want what we do online to be thought of as remarkable and worthy of continued discussion.

Simply put, we want an audience to commit to a relationship with us. Page views, mailing list signups and product purchases are all the result of this pined-for engagement.

But to achieve this, we need to show them value, trust and possibly most importantly, create an emotional connection with them.

As consumers ourselves, we’ve all become accustomed to exceptionally designed online experiences. Even if we aren’t professional Web designers or graphic artists, we know what looks good and reward companies that have got their aesthetics just right by giving them our money (some examples are: Apple, Nest and Kickstarter).

Conversely, if your website and its products don’t measure up visually, trust and value won’t be established and sales could be lost.

via he Next Web.

Dear Car Makers: Please Hire People Like This

The interfaces in modern cars are, with rare exception, awful.

It’s almost absurd, really. The car is one of the most expensive things that people buy for themselves. It’s massive. It’s got a power supply that lasts for days… and yet, it’s one of the least “smart” devices in our lives. A three-year old tablet headed for the recycling bin puts the stock interface in most cars to shame.

The operating systems are slow, and often bug-riddled. If there’s a touchscreen, it’s almost certainly a crappy, low-res screen using yesteryear’s touch technology.

Worst of all, they’re dangerous. Over the last few years, touchscreens have become fairly standard in many new, mid-range lines. Which is great! The problem? Manufacturers didn’t really go about it right. Rather than seizing the opportunity to design something entirely new around touch, they just took all of the physical, oh-so-pressable buttons they once splayed across the dash and crammed them onto a touchscreen. Haptics? Sensible, spatial design? Whatever, we’ve got a touchscreen! Shiny!

via TechCrunch.

Simplicity sells: 10 surprising innovations that make life simpler

We live in a world where startups and the latest technology innovation consume mainstream news coverage, where entrepreneurs and innovators are heroes, and where “new” is often confused with “better.” So-called disruptive apps and technologies are everywhere, but in an increasingly complex world, how much consideration is put into how these innovations will simplify our daily lives?

At Siegel+Gale, buoyed by the quest for simplicity, we recently set out to understand which innovations were removing complexities from consumers’ lives. We surveyed 2,000 people in the United States on what innovations—regardless of cost—make their lives simpler.

via The Next Web.