Category Archives: Design

The importance of emotion in design

Business on the Internet is about standing out and being noticed.

We want what we do online to be thought of as remarkable and worthy of continued discussion.

Simply put, we want an audience to commit to a relationship with us. Page views, mailing list signups and product purchases are all the result of this pined-for engagement.

But to achieve this, we need to show them value, trust and possibly most importantly, create an emotional connection with them.

As consumers ourselves, we’ve all become accustomed to exceptionally designed online experiences. Even if we aren’t professional Web designers or graphic artists, we know what looks good and reward companies that have got their aesthetics just right by giving them our money (some examples are: Apple, Nest and Kickstarter).

Conversely, if your website and its products don’t measure up visually, trust and value won’t be established and sales could be lost.

via he Next Web.

AppSeed Turns Your Sketches into App Prototypes

It’s one thing to sketch out an idea for an app, but turning it into a working digital design is another story.

AppSeed makes that entire process much more seamless. Take a photo of your drawing — making sure to capture the image within the app’s specific markers — and let computer vision do the rest. The app turns your sketched-out features into user interface (UI) elements such as a map or street view and even input text.

This eliminates any extra steps, such as coding. When you designate one section as input data, for example, AppSeed brings up the keyboard function on your phone. According to the project’s Kickstarter page, it has already surpassed its goal of $30,000 Canadian dollars.

The app uses the OpenCV library, an open source database that houses more than 2,000 algorithms. Co-founder Greg Goralski learned how to use the library “from scratch” and primarily uses match template and find contour, both of which help the app identify individual elements in sketches. So far, the app can handle a number of details within the sketches.

It doesn’t automatically produce a finished app, but it does help streamline the process of testing out ideas. Rather, AppSeed is intended to give users a sense of the final product.

“The goal of this app is to speed up that initial brainstorming and testing phase at the very beginning of the project,” Goralski told Mashable. “It helps with that initial part where the idea of the details of the project aren’t set in stone but you know exactly what you want to go and build. Then you want to go through a development process to make it complete.”

via Mashable.

UX Methods Infographic

There are a lot of methods to use to improve the user experience.

We know many of you are visual learners so we created an infographic of when to use which UX method.

To help evangelize these methods and approaches we created a high resolution two-sided printable version you can purchase and display in your office or event. How cool is that?

via Measuring Usability.