Web Apps Raise The Ceiling Above HTML5 As Famo.us Recreates Facebook’s Paper

UX design has been getting pretty slick in the world of iOS. Facebook released Paper (subtitled “Stories from Facebook”), perhaps the best newsfeed app I have seen. This native iOS app is built using a toolkit called Origami that the Facebook design team has developed on top of Apple’s Quartz Composer for OSX and iOS. But even with the usability improvements introduced by Origami, Quartz Composer is still only a prototyping tool for iOS. You still need to know to write native iOS code (in this case UIKit) to implement the actual app.

Christain Billings of Tapity calls Quartz Composer the “key to iOS 7 design,” since it enables designers to prototype sophisticated interactions using iOS 7’s built-in physics engine. And indeed a quick look at the gallery of beautiful UX samples at Capptivate reveals how look and feel have exploded in the flatlands of iOS 7.

Surely the high-performance animations in this new crop of apps with their multiple parallax effects and highly-rendered transitions are just the kind of thing you can only make as native app and preferably an iOS app, right?

Actually… not. Wednesday night the team at the JavaScript  app platform Famo.us gave a demo where they showed how they rebuilt an exact replica of Paper using only web technologies (in other words HTML5, CSS3 and JavaScript.) And the demo was accomplished by a single team member, Hongxu Liu, in his first week on the job! (see video below) Everything from the swiping scrollview to the signature “unfolding” of story links and a host of other effects were rendered with perfect fidelity to their native iOS counterparts.

via Forbes.

The importance of emotion in design

Business on the Internet is about standing out and being noticed.

We want what we do online to be thought of as remarkable and worthy of continued discussion.

Simply put, we want an audience to commit to a relationship with us. Page views, mailing list signups and product purchases are all the result of this pined-for engagement.

But to achieve this, we need to show them value, trust and possibly most importantly, create an emotional connection with them.

As consumers ourselves, we’ve all become accustomed to exceptionally designed online experiences. Even if we aren’t professional Web designers or graphic artists, we know what looks good and reward companies that have got their aesthetics just right by giving them our money (some examples are: Apple, Nest and Kickstarter).

Conversely, if your website and its products don’t measure up visually, trust and value won’t be established and sales could be lost.

via he Next Web.

LinkedIn Mobile Usage Approaching A Majority — Now At 41%

Veteran professional social network LinkedIn grew up on the desktop and is in the midst of retooling its 277 million-user strong business for a mobile-focused digital world. Today it said it’s now just nine percentage points off having its ‘mobile moment’ — aka the point when the proportion of users visiting the service via mobile devices tips into a majority.

Speaking  in a session about loyalty and retention here at the Mobile World Congress tradeshow in Barcelona, Joff Redfern, LinkedIn’s VP of mobile product, described the process LInkedIn is going through as a metamorphosis.

via TechCrunch.