ChurnBee, from the team behind Newscurve, has just launched in beta form, bringing a simple approach to understanding business and customer data for for SaaS (Software-as-a-Service)-focused startups.
The software gives SaaS startups access to key business metrics like Monthly Recurring Revenue (MRR), Lifetime Value of a customer (LTV), churn, retention, and more.
While it’s by no means the first to offer access to these sort of metrics, and the insights that come from them, ChurnBee is offering it in a far simpler package, by allowing users to select from pre-made ‘recipes’ that incorporate the key metrics in visually appealing, easily presentable and shareable ways.
To get up and running, ChurnBee says it’s a simple two-step process: users integrate the API for the event they want to track (signup, login, cancellation etc) and then select the ‘recipe’ they want to use.
via The Next Web.
Lets look at the advantages of Open Web Apps in a little more detail:
- Local installation and offline storage: Open Web Apps can be installed on the device, and leverage APIs such as local storage and IndexedDB to provide local data storage capabilities. In addition, open Web technologies tend to have a much smaller footprint than native apps and can generally be updated atomically rather than having to install a complete new package each time theres an update. an exception to this is packages apps, which require a whole new package when updating. Apps are therefore less dependent on an always-on Web connection, and more useful when networks are patchy.
- Hardware access: The metadata provided with Open Web Apps can be used to grant the application permission to privileged APIs that enable usage of device hardware features, something the Web platform has not traditionally enjoyed.
- Breaking the walled gardens: The norm for mobile platforms tends to be be walled gardens written with proprietary technologies, so apps are locked inside their platforms. And smartphones tend to be expensive, and require credit cards for app purchases. Open Web Apps tend to be able to run on much cheaper hardware, especially in the case of Firefox OS devices where youve literally just got Firefox running on top of a lightweight Linux kernel. And they are written using open Web technologies, which is the most distributed platform around. In addition, Firefox OS devices feature payment systems where you can simply prepay for apps, or add the cost to your phone bill.
- Open Web App stores: Following on from the previous point, you can choose to host your apps in an existing marketplace such as the Firefox Marketplace, or host them somewhere else entirely. Its up to you. Mozilla aims to put the developer back in control of every aspect of the app experience — from easy development to distribution to direct customer relationship management. And the apps can be searched for just like any other Web-based experience.
At Coca-Cola Enterprises having an API (http://developer.cokecce.com) strategy has been key to the company’s development; streamlining processes, speeding up development and playing a central role in the company’s digital strategy. Ahead of his ‘APIs in The Enterprise’ presentation on the first day of Apps World Europe on 22nd October, we caught up with Kevin Flowers, chief technology officer at Coca-Cola Enterprises, to find out more.
The importance of having an API strategy
Flowers says that an API strategy is key for businesses to enable them to react and evolve faster than ever. “Companies are tasked with providing high quality digital capabilities at an ever growing speed of business. To do this, one must consider the information access strategy of the company,” he says. The ability to open up your business through APIs allows access for all, according to Flowers. “This can greatly benefit your employee, customer, partner, and consumer access to business functions. At Coca-Cola Enterprises, we use APIs to readily enable our digital capabilities while leveraging our strategic technology investments.”
Coca-Cola’s API journey
Flowers says that the API journey at Coca-Cola Enterprises began with the formation of the company’s Information Transparency strategy two years ago. “That established APIs as one of the critical enablers of our digital future so for us, it has been at the core of our digital strategy from the start,” he says. “Each company should evaluate where they see the greatest need of information enablement.”
via Apps World.