The big day is nearly here: In a matter of days, the the app that’s possessed you and your team for the past however-many-months will finally launch to the public. But before popping the cork off that champagne bottle, ask yourself: Are you truly ready for the launch?
Before the App Store came along, everything was simple (well, simpler). You had the app ready, you built the website, you wrote the press release, and you could fully prepare just by getting ready to press a single button. Today, that’s just not feasible.
via The Next Web.