Making money on mobile can be a tricky thing. Having ads on your app is an option, but few companies have truly cracked the perfect mobile advertising strategy, so adding ads to your app will likely be an annoying, disruptive experience to the user.
Still, this doesn’t mean having ads on your app won’t make you money; it means you better have an amazing and addictive app. Why? Because it takes a lot of effort for your user to download and start using an app, but very little effort to delete. If your app doesn’t show enough value quickly – you will lose people and they will not come back.
via The Next Web.
Microsoft is taking a new approach to its lack of Windows Phone apps. The software maker has started publishing Windows Phone apps for websites like Lowe’s, TMZ, and J.Crew that are simply the mobile version of the sites packaged into a Windows Phone app. In a move that ZDNet notes is part of Microsoft’s WebApps team, there’s over 40 web apps published that are designed to look like Windows Phone apps.
A Microsoft spokesperson has confirmed the apps are published by the company, noting that they’re not designed to replace native apps. “We are helping people access great mobile experiences on Windows Phone by creating pinnable Web Apps that show up in the app list,” says a Microsoft spokesperson. “In most cases we hope that usage of the Web App will encourage the ISV to publish its own native app.”
via The Verge.
Flat. With one word Apple didn’t just change its look on mobile, but mandated an industry-wide face-lift. For iOS 7′s launch later today, chrome, navigation buttons, and textured title bars are getting replaced with more content, gesture-controlled navigation, and single-colored panels. Here’s a before and after look at the redesigns rolled out to some of the top third-party iOS apps, along with our analysis and thoughts from developers.
“We redesigned to focus on the content over the chrome — what the writer intends to convey and not the UI” says Quora‘s Marc Bodnick about the question-and-answer app’s makeover. The startup rebuilt Quora 3.0 for iPhone from the ground up in three months, and says it will be available for iPad and iPad mini by the end of the year.