The real challenge of enterprise mobile apps, is not about creating the front-end environment or developing front-end for multiple platforms. The most important thing of enterprise mobile apps is to expose your enterprise data to mobile devices where the real pain is your business data might be residing in lot of different systems including legacy systems, ERP systems etc., and these systems will be deployed with lot of security restrictions.
Exposing your data from the on-premises servers, is not a easy thing for most of the business organizations. Many organizations are spending too much time for their front-end development strategy, but they are really lacking for building a strategy on their back-end for exposing the business data to mobile apps. So building a REST services layer and mobile back-end services, on the top of legacy systems and existing middleware systems, is the key part of most of the enterprise mobile apps, where multiple mobile platforms can easily consume these REST services and other mobile back-end services for building mobile apps.
via Cloud MBaaS.