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How having an API strategy has been key for Coca-Cola Enterprises

At Coca-Cola Enterprises having an API (http://developer.cokecce.com) strategy has been key to the company’s development; streamlining processes, speeding up development and playing a central role in the company’s digital strategy. Ahead of his ‘APIs in The Enterprise’ presentation on the first day of Apps World Europe on 22nd October, we caught up with Kevin Flowers, chief technology officer at Coca-Cola Enterprises, to find out more.

The importance of having an API strategy

Flowers says that an API strategy is key for businesses to enable them to react and evolve faster than ever. “Companies are tasked with providing high quality digital capabilities at an ever growing speed of business. To do this, one must consider the information access strategy of the company,” he says. The ability to open up your business through APIs allows access for all, according to Flowers. “This can greatly benefit your employee, customer, partner, and consumer access to business functions. At Coca-Cola Enterprises, we use APIs to readily enable our digital capabilities while leveraging our strategic technology investments.”

Coca-Cola’s API journey

Flowers says that the API journey at Coca-Cola Enterprises began with the formation of the company’s Information Transparency strategy two years ago. “That established APIs as one of the critical enablers of our digital future so for us, it has been at the core of our digital strategy from the start,” he says. “Each company should evaluate where they see the greatest need of information enablement.”

via Apps World.