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The creative processing your brain won’t tell you about

We’ve known for some time that our senses detect an inordinate amount of signals. More than we’re ever aware of.

Now new research is showing exactly how much of the things we don’t realize we’re sensing are being interpreted by our subconscious. And the findings shed light not only into how the brain works in unison with our sight, but also how things we don’t consciously see impact our creativity.

The research stems from the University of Arizona, where doctorate candidate Jay Sanguinetti demonstrates that our brains see things that we don’t. The brain then gives meaning to objects just outside of our natural vision without consciously registering that we’ve “seen” something.

When you’re in a museum, walking through a bookstore, sitting in a cafe or at school, you’re not aware of exactly how much you’re actually seeing, hearing, feeling, and smelling. But, as the study shows, your brain is more than aware.