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The importance of emotion in design

Business on the Internet is about standing out and being noticed.

We want what we do online to be thought of as remarkable and worthy of continued discussion.

Simply put, we want an audience to commit to a relationship with us. Page views, mailing list signups and product purchases are all the result of this pined-for engagement.

But to achieve this, we need to show them value, trust and possibly most importantly, create an emotional connection with them.

As consumers ourselves, we’ve all become accustomed to exceptionally designed online experiences. Even if we aren’t professional Web designers or graphic artists, we know what looks good and reward companies that have got their aesthetics just right by giving them our money (some examples are: Apple, Nest and Kickstarter).

Conversely, if your website and its products don’t measure up visually, trust and value won’t be established and sales could be lost.

via he Next Web.