Blog Archives

The biggest threat to Google: It has no idea what you’re doing on mobile apps

Google has definitely benefited from the rise of the mobile web, especially since its Android platform is now by far the most widely used mobile operating system in the world. However, the mobile web has also shown itself to be disruptive to Google’s traditional search business mostly because it’s having trouble collecting data on what users are doing when they’re looking at mobile applications.

The Wall Street Journal reports that Google has started taking steps to address this vulnerability with a new initiative by developing “an index of the content inside mobile apps and links pointing to that content featured in Google’s search results on smartphones.” This is much easier said than done, of course, since each mobile app is its own walled garden of data and since many mobile apps run on rival platforms. Even more daunting for Google is the fact that mobile users spend an estimated 18% of their time using Facebook, which itself is trying to build up its own search capabilities to better compete with Google.

via BGR.

Google announces Project Tango, a smartphone that can map the world around it

Google has built a prototype Android smartphone that can learn and map the world around it. The device comes from a new initiative called Project Tango, and it’s ready to get the phone into developers’ hands to see what the technology is capable of. Google says that the phone will learn the dimension of rooms and spaces just by being moved around inside of them — walking around your bedroom, for example, would help the phone learn the shape of your home. The hope is that by creating a robust map of the world, Google’s phone could eventually give precise directions to any given point that needs to be reached.

via The Verge.

Top 5 Social Media Predictions for 2014

Nearly ten years ago now, a certain introverted college sophomore launched from his dorm room thefacebook.com—a campus-exclusive website that allowed people with a Harvard email address to upload onto it their photos and personal information. Four days after thefacebook.com went live, its creator Mark Zuckerberg proudly told his college newspaper that 650 students had signed up.

Today, ‘the Facebook’ has well over a billion active users spanning the globe. It generates an average of 4.5 billion likes and nearly 5 billion things shared on it, per day and is estimated to be worth over $100 billion. Meanwhile, other social network bigwigs like Twitter, LinkedIn and Google+ all boast userbases in the hundreds of millions, and have pretty much become household names. Seventy-two percent of adult internet users in the U.S. are now active on at least one social network, up from just 8 percent in 2005.

It’s official. In under a decade, social media has gone from scoffed at to mainstream.

via HootSuite.