Business on the Internet is about standing out and being noticed.
We want what we do online to be thought of as remarkable and worthy of continued discussion.
Simply put, we want an audience to commit to a relationship with us. Page views, mailing list signups and product purchases are all the result of this pined-for engagement.
But to achieve this, we need to show them value, trust and possibly most importantly, create an emotional connection with them.
As consumers ourselves, we’ve all become accustomed to exceptionally designed online experiences. Even if we aren’t professional Web designers or graphic artists, we know what looks good and reward companies that have got their aesthetics just right by giving them our money (some examples are: Apple, Nest and Kickstarter).
Conversely, if your website and its products don’t measure up visually, trust and value won’t be established and sales could be lost.
via he Next Web.
First, it is important to really think about each job on it’s own.
A web designer uses graphics and graphic design software (think Adobe Photoshop, Illustrator and InDesign) to create a look for the web. This design is then married with coding to bring it to life online.
The designer may not always be the person writing the code and in some cases can work independently of the team who will take a website design live.
Much of a designer’s job is creative and uses both intuition and imagination, often characteristics of people who are considered right-brained. People in this field may continue their educations in a variety of fields but are most commonly drawn to graphic design and the arts. Designers collect work portfolios to showcase their projects for potential employers.
The best designers have a strong grasp on a variety of concepts including color and typography, spacial relationships, audience and user experience.