Blog Archives

10 Leading Brands on Instagram

In our recent study, we analyzed how the Interbrand Top 100 companies were performing on Instagram. With more brands on Instagram than ever, we wanted to take a minute to highlight which brands are setting the standard on the network.

We at Simply Measured rounded up 10 brands leading the way on Instagram based on their audience size, engagement and creativity.

via Simply Measured.

The forward-thinking brands already getting onto Snapchat

In case you’ve been living under a rock, Snapchat is a photo and video-messaging app for iOS and Android. It was launched in September 2011 and since then users have been sending 350 million pictures or videos to their friends everyday. The big difference to the usual messaging apps is that these messages self-destruct after 10 seconds. It is for this reason that the app has become extremely popular among teenagers – and also notorious for sexting, almost half of all users have received some kind of naked photo or video. This slightly risqué reputation is also the reason why brands have been slow on the uptake to use it.

The app has recently introduced a new feature called Stories. This lets users take videos and pictures that can be viewed and shared for up to 24 hours. This has allowed brands to invest more time into the platform as it can be used more to their advantage, it’s still a very new platform but a few have been cautiously incorporating it into their day-to-day strategies.

via MyCleverAgency.

How Fortune 500 Companies Use Instagram to Build Their Brands

Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal.

Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players in the Instagram big brand space.

TrackMaven, a competitive analysis firm, has released a study that exposes how these Fortune 500s are using Instagram, and gives tips on how you can use Instagram like a boss, too.

Having an Instagram account is one thing, but actually using it is another. TrackMaven explored the percentage of active accounts versus inactive accounts of Fortune 500s and found that of the 123 using Instagram, about 22% had active accounts.

via Mashable.