If it seems like your apps are crashing more frequently since you upgraded to the new iPhone 5S, you’re not alone.
Mobile applications crash twice as often on the iPhone 5S than they do on both the iPhone 5 and iPhone 5C, according to tests by Crittercism, a mobile application performance management company.
But even with the doubled rate, crash frequency is still relatively low across all versions of the iPhone 5. The 5S has a crash rate of about 2%, compared to the original 5 and 5C’s rates of just around 1%, Kalyan Ramanathan, Crittercism’s chief marketing officer, told Mashable.
In some cases, crashes are just annoying, such as when your app fails while you’re reading headlines on a news site. But for some apps, a crash can actually harm business. For example, a customer trying to purchase something through an app may give up and not buy the product if it crashes, Ramanathan explained.
Apple’s new iPhone strategy appears to be paying healthy dividends for the company, according to a new research note from analyst firm Canaccord Genuity. The iPhone 5s is outselling the older Samsung Galaxy S4 at all four major U.S. retailers according to the firm’s findings, but the surprising twist is that the iPhone 5c is outselling the Samsung flagship rival at both AT&T and Sprint, too.
Apple could learn a lot from the fall of Burberry. The once-exclusive fashion brand became associated with trashy youth by greedily licensing out its signature tan chequered pattern for use on baseball caps and other cheap clothes. Suddenly, the rich clientele it had catered to for a century wanted nothing to do with Burberry. Could Apple’s iPhone brand have the same trouble after selling the cheaper, color-splashed iPhone 5c?
Obviously there are a lot of differences between Burberry and Apple. Apple isn’t licensing the iPhone name to be shoddily produced by another company. And people buy iPhones for their utility, not just their fashion. But by selling cheaper (than the 5s), loudly-colored phones, there’s a chance it could negatively impact the perception of the status of the iPhone brand to more sophisticated luxury consumers.