Backend-as-a-service (BaaS) companies have risen in prominence this year after the acquisition of Parse by Facebook (NASDAQ: FB) for a reported $85 million.
A growing segment of cloud computing, BaaS platforms essentially gives customers a ready-to-use backend infrastructure which doesn’t require writing a line of code. Ideally, it brings cost savings by reducing the need for users to hire a backend developer.
While there are dozens of BaaS providers in a field with no clear leader in sight, one particular company stands out: Kii has received an investment from Silicon Valley based Fenox Venture Capital to expand to Southeast Asia (Disclosure: Fenox Venture Capital is an investor in Tech in Asia. Please read our ethics statement here.).
The company’s main product, Kii Cloud, is unique from other BaaS solutions by providing mobile app developers tight integration with ad-based monetization networks and a distribution service which gives developers access to China’s unique mobile app ecosystem and market.