Belgium-based big data startup NGDATA, which also has offices in New York and San Francisco, has closed a $3.3 million funding round, led by Capricorn Venture Partners, with existing investors also participating, including Sniper Investments and unnamed angel investors. The new funding brings NGDATA’s total raised to date to $5.8 million, after a $2.5 million round last October.
NGDATA’s flagship product is a customer intelligence offering called Lily which it sells in to enterprises so they can aggregate multiple customers data-points to target marketing at individual users and personalise offers to drive more sales.
For example, the system can be used to recommend which offers (such as coupons) to push to a mobile user — based on their real-time location, say. Or send relevant offers like an umbrella coupon if it’s raining. Other examples of data Lily looks at includes group/peer behaviour and users’ past shopping preferences.