You may have heard by now — King, maker of Candy Crush Saga, is a multi-billion-dollar mobile company.
What you may not know is that Facebook played a big part in making that happen. In little more than a year, Facebook has become a go-to spot for mobile app distribution, and it’s making money for both developers and for Facebook.
Here’s a thought experiment for you: Can Twitter replicate Facebook’s massive mobile app advertising success? It’s something that the microblogging service has toyed around with to some degree for a few years, though it has yet to take it truly seriously.
Facebook’s pitch to developers isn’t super complicated. The social media giant wants app developers large and small to integrate their apps with Facebook. That will surface app activity inside the Facebook News Feed, which could drive more downloads.
Managing access to corporate services and data is no longer limited to closed environments. The BYOD movement is taking off like a tsunami that will bring new opportunities to those that prepared or pain to those who did not. However, embracing BYOD will bring new challenges for managers, IT professionals, and budgeting.
Wonderful solutions that help ease the problems already exist. Nonetheless, this nascent trend also means that experience in setting up viable environments is rare. Some see it as a challenge, but we think of it as a great opportunity!
via Modus Create.
The vitriol spews on a daily basis. HTML5 or native apps? Each side is well armed with arguments and data to prove their points. This fight, destined to go on for a long while, masks some of the real problems that enterprises are facing when it comes to mobile applications. Do you have the right backend architecture for a mobile world? The right business analytics? Enterprises, brands and developers need to put their houses well in order before even beginning to answer what type of code an app will be built in.
HTML5 Or Native? Wrong Question
Most mobile discussions to-date have focused on the explosion in devices and operating systems, and the challenge of building great apps for a multi-platform world. This has given rise to the latest round of techno-religious wars, with the HTML5ers on one side and Nativists on the other.
Lost in all the shouting is a much bigger challenge—in fact, two challenges. First, the traditional Web architecture that undergirds most enterprises is rusting. Mobile is stressing the way these architectures feed data to applications, as well as their mechanisms for performance and scale—the technical equivalent of a bridge collapse waiting to happen.