Blog Archives

LinkedIn Mobile Usage Approaching A Majority — Now At 41%

Veteran professional social network LinkedIn grew up on the desktop and is in the midst of retooling its 277 million-user strong business for a mobile-focused digital world. Today it said it’s now just nine percentage points off having its ‘mobile moment’ — aka the point when the proportion of users visiting the service via mobile devices tips into a majority.

Speaking  in a session about loyalty and retention here at the Mobile World Congress tradeshow in Barcelona, Joff Redfern, LinkedIn’s VP of mobile product, described the process LInkedIn is going through as a metamorphosis.

via TechCrunch.

51% of Facebook Referrals for Publishers Come From Mobile

Facebook announced last October that the social network’s average referral traffic to media sites increased 170% in 2013. Now, we’re seeing mobile play an even larger role for publishers’ overall traffic.More than half of Facebook’s referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic. Overall, 16.2% of site referrals came from Facebook.

The chart, created by Statista, tracks the increase of Facebook referral traffic mobile and non-mobile since September 2012. The publishers in question reach 250 million unique visitors per month.

via Mashable.

Brazil is using the law to push innovation, but here’s how it can do more

Eduardo Henrique is the head of U.S. operations for Brazil-based Movile, a mobile platform for content and commerce.

As announced in Brazilian press in October of 2013, a new version of a law in Brazil just took effect, mandating that smartphones give visibility to Brazilian-made apps, by either pre-loading phones with these homegrown apps or providing a dedicated marketplace on smartphones to display them.

This is a step forward for the Good Law—which has already helped Brazil a lot—but private business and government need to start doing more to truly help launch Brazil’s mobile potential.

via The Next Web.