Upstart software companies have the odds stacked against them, but every so often, their timing is perfect–even if the product isn’t.
If you’ve been in the tech industry for a while, you occasionally feel history repeating itself. New computing paradigms (like the smartphone, for example) have typically been extinction events for the software leaders on whatever was the formerly dominant platform. The big three app leaders in MS-DOS–Lotus, WordPerfect, and Borland–were all crippled by the transition to Windows. The Windows leaders, in turn, were unable to make themselves dominant in the world of web apps. Now mobile is the new paradigm, and it shouldn’t be a surprise that mobile-first app companies lead most sales categories.