Fishing may be one of the last activities untouched by social media, but not if Fishbrain has its way.
The Swedish startup hopes to connect the world’s 200 million anglers with a mobile app and social network that “helps fishermen catch more and bigger fish and brag about it,” according to the company’s own description.
Fishbrain may or may not be onto something, but company founder Johan Attby was at least successful in making the cut of 11 companies that Seedcamp has chosen to showcase in a U.S. tour this week. The 11, winnowed from about 2,000, were making their pitches to investors Tuesday in a nondescript office building in Downtown Brooklyn.
Seedcamp, a London-based tech incubator, has been in operation since 2007. So far, none of the companies it has introduced have turned out to be household names, but there are a few that are well-known in the tech community, including CheckThis, which is best known for its FrontBack app as well as Zemanta and Uvervu.
Assessing the current crop of 11, Philipp Moehring, principal of Seedcamp, says he sees breakout potential Countly and TRData, though of course he says they all have a good shot at getting mainstream recognition. The average level of investment for Seedcamp-backed companies is $1.5 million, he says. Seedcamp just covers a portion — up to €50,000 or 3% to 10% equity in the company. The purpose of the U.S. visit, which will include a trip to Boston later this week and Silicon Valley the next, is to raise awareness among U.S. investors.