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The Rise And Future Of The New York Startup Ecosystem

Like many who have been active in the New York startup ecosystem over the past decade, I am optimistic about its future. The last 10 years have seen an increasing number of startup successes in New York.Shutterstock, Tumblr, AppNexus, Gilt Groupe, MongoDB, Etsy, Buddy Media, Warby Parker, Kickstarter, Gerson Lehrman, and OnDeck Capital are among them, and there are many others on the rise. Venture and angel funding are increasing, large Internet companies including Google and Facebook are growing their New York offices, and Cornell and Technion are collaborating to build a large engineering campus on Roosevelt Island.

As optimistic as I am, it’s always useful to check one’s optimism with data. The data takes some work to pull together, and not all of it is public. But when one does pull it together, it paints a very promising picture, one showing that New York has been the fastest-growing technology startup ecosystem in the country over the past 10 years and now ranks second behind Silicon Valley in all key metrics.

These trends suggest strong continued momentum for New York, but if one really wants to get a good sense of where the ecosystem is going, it’s important to take a close look at the primary factors driving its growth. Other technology startup ecosystems have had periods of rapid growth only to slow down substantially when the macro factors driving their growth dissipated.

A close examination of the macro factors driving New York’s growth suggests that the ecosystem is still in the early stages of its development and that its rapid growth will likely last for many years.

via TechCrunch.

How to create a sustainable social media strategy for your startup

If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work life “busy” is a severe understatement. Along with building a product and a company, you need to build social momentum and buzz. Even a side project or personal branding ventures can resemble a full time job.

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Each concept features examples of startups (some now fully grown and exited companies) that made these strategies work for them.

via The Next Web.