Starting a new business venture can be terrifying. The lack of certainty while venturing into the dark abyss of the unknown can make even the most seasoned serial entrepreneurs lay awake at night. Today’s marketplace can be equated to a modern day business battlefield occupied by heavily fortified incumbents eager to crush new entrants. Compared to a startup, they have vast resources; their armies are larger and stronger, and have they have powerful alliances. One would have to be insane to go into battle against them; how does a small startup stand a chance heading into war against the established competition?