First, it is important to really think about each job on it’s own.
A web designer uses graphics and graphic design software (think Adobe Photoshop, Illustrator and InDesign) to create a look for the web. This design is then married with coding to bring it to life online.
The designer may not always be the person writing the code and in some cases can work independently of the team who will take a website design live.
Much of a designer’s job is creative and uses both intuition and imagination, often characteristics of people who are considered right-brained. People in this field may continue their educations in a variety of fields but are most commonly drawn to graphic design and the arts. Designers collect work portfolios to showcase their projects for potential employers.
The best designers have a strong grasp on a variety of concepts including color and typography, spacial relationships, audience and user experience.
Google today announced the launch of Web Designer, a new tool for building interactive HTML5 sites and ads. The company first hinted at this launch in June, but had been quiet about it ever since. Web Designer, which Google calls a “professional-quality design tool,” is now officially in public beta and available for download for Mac and Windows.
As Google notes in today’s announcement, Web Designer was developed to allow advertisers to easily create HTML5 ads for mobile and desktop. Until recently, Google argues, advertisers “didn’t have the tools they needed to easily develop content fit for today’s cross-screen experiences” and Web Designer aims to be the tool to create these experiences.
Flat design began as a reaction to skeuomorphism. A skeuomorph is basically a visual metaphor. Metaphor has been a common and effective way to communicate new ideas by relating them to existing ideas that are likely familiar to an audience.
- Metaphors help explain complex concepts by connecting the new to the familiar
- Metaphors add richness to communication by appealing to the senses
- Metaphors are persuasive and engaging and lead people to take action
If I tell you someone has a broken heart it communicates much more than saying that person is sad and it does so in a more interesting and emotional way. We’ve all been there and know the feeling of a broken heart and everything we’ve ever felt or understood about those events is communicated by the phrase “broken heart” in a way they aren’t with the word sad.
The same thing happens visually. For example we’ve all had experiences with buttons. We’ve been pressing real physical buttons our whole lives.
The screen doesn’t offer physical buttons, but it does offer things that want to be pushed or clicked or tapped. Designing those things to look like a button relates to the familiar and makes the clickable more appealing to our sense of touch. Even if you aren’t familiar with the web, you’d likely recognize the button and know it can be pressed in some way.
via Vanseo Design.